Dude, Pass The Cheese Doodles

I can’t help it.  This was the latest “top search terms” that have led people to this blog.  So, in the interest of appropriate marketing efforts, I’ll ride that horse a tad longer.

I can’t imagine what really prompted that search, but based on the #1 Google result for those terms, I’d be rather surprised to learn they were really looking for anything that might be found here.  I couldn’t find the link to this site after reviewing more than 20 pages of search results, although those words were, in fact, printed here.

Perhaps, this evidence that life in the “information age” is simply becoming more and more random.  More likely, this is evidence that so-called “intelligent search” protocols are now beginning to shape our access to information, whereby your computer will only show you what it thinks you want (or should) be looking for.

Hey, now that’s really exciting, don’t you think?  Me personally?  No, I don’t think so.  What’s so great about taking what used to be the realm of malicious viruses and turning it into your very own personal standard operating proceedure?  Not that there’s all that much you can do about it.

As stated so helpfully by Google CEO Eric Schmidt, “search engines are designed to find the information you want right now; the next logical step is to do that automatically. He even suggests that doing the search before you think to conduct the search is the desired goal” .  How nice, and helpful.  Thank you so much Eric.

So, it seems that our whole lives are being guided with “autocomplete” features.  We can’t get half a thought formed before we’re told what we’re thinking.  And those like Schmidt want to tell us what we’re thinking before we even think it.  Great.

What’s left for us to do now?  I guess that’s about right, dude, just pass the cheese doodles, won’t you?



8 responses to “Dude, Pass The Cheese Doodles

  1. “[T]he next logical step is to do that automatically. He even suggests that doing the search before you think to conduct the search is the desired goal.”

    I’m going to think outside the box on this one and start thinking outside the box on this one. Although computers can predict your behavior based on your patterns, the randomness of individual human life cannot be predicted. Choking on a cheese doodle and blogging about it is one such example. Hey Google, why don’t you stop worrying what’s in my head, and start worrying about how your company’s behavior is leading to anti-market practices that will render your company obsolete in twenty years.

    • Rogue:

      Nice of you to stop by again. But, yes, these are the guys so busy out there “doing no evil”, right?

      Let’s see, what did CS Lewis say: “”Of all tyrannies a tyranny sincerely exercised for the good of its victim may be the most oppressive. It may be better to live under robber barons than under omnipotent moral busybodies. The robber baron’s cruelty may sometimes sleep, his cupidity may at some point be satiated, but those who torment us for our own good will torment us without end for they do so with the approval of their own conscience.”

      I’d say that applies to companies like Google as well as to government, especially when it begins to appear that they’re colluding with one another.

      Cheers, HT

      • Yeah well, that makes sense to me: the C.S. Lewis quote, that is. I mean, to have grown up on public assistance, and to turn around, and look back at that sesspool of facilitated, and contained poverty, I somehow hear a booming voice in the background saying “Well, at least we used vaseline.”

        I’ll tell you what, there are times when I’m amused at how I stump the search engines, by adding one more specifying word, that they just didn’t see coming. The drop list disappears, and the page underneath turns whiter than any launderer could possibly bleach it. I press enter, and resume munching cheese doodles, while the search engine tries to figure it out.

  2. Really like the CS Lewis quote, Harry. As succinctly as I can put it, the U.S. has the second highest corporate taxes in the world. So that raises the question, who has the real power? Is it the state, which holds a gun to producers and creators’ heads and acts them to fork over the cash or else? Or is it the corporations, who have to play ball with the state, or else they are run out of business on a rail. The fact that some companies don’t pay their fair share of taxes means the state ALLOWED them to get away with it for whatever reason. Thus, the corporate cheaters are the enabling mommy in the abusive relationship, and politicians are the power-drunk pimp daddy, who will beat you unless produce the money. That’s my read on it anyway. Take care Harry, RO

    • Rogue:

      Right on. It does sort of end up resembling a family reunion on Jerry Springer, doesn’t it? It’s a bit hard for me to blame the corporations since most of them are merely responding to the crass manipulations of government’s (pimp daddy’s) social engineering/pandering agenda. Naturally, as with any human endeavor, we can expect corrupt tendencies in the private sector, but there’s no sense fostering and feeding it for political purposes. These are human problems, right? Constraining government was intended to limit this sort of collusion.

      The free market generally sorts out the rest, but may need an assist in the courts occasionally. Monopolists, for instance, don’t usually fare all that well without the aid of government protection/collusion.

      I’ve likened this dynamic as the real “Clash of the Titans” in the past, adding “Big Labor” to the political mix. I’ve no real beef with “big business” per se, believing that appropriately scaled economic activity will tend to develop naturally without the interference of Big Government and Big Labor. Some things, of course, can only be done on a large scale, but that doesn’t mean we ought to be promoting or protecting that at the expense of smaller, decentralized approaches, which has become the default setting in this country. It’s interesting to note that “corporate immunity”, as one example, was only intended to limit liability for those sorts of “big ticket” endeavors, like bridge building, not for every business activity under the sun.

      As it has evolved, we now have very serious impediments to small business formation. I’m simply amazed at how many permits or licenses are needed to simply have a job. This has just gotten insane. It ought to be as easy to start a business as it is to buy a car. It’s this sort of protectionism that is strangling our economy, not to mention the tax burden you already noted.

      Hey, thanks for your input. Cheers.

  3. Sorry, drank a little tonight and my grammar is a bit off. I take it you know what I mean. Best, RO

  4. “What’s so great about taking what used to be the realm of malicious viruses, and turning it into your own personal standard operating procedure?”

    Listen, I’m a lil’ short on cash, so I’m wondering if I go ahead, and use a comma after the word ‘viruses’, may I go ahead and use that line without paying for it? I’m serious, you just summed up human psyche in one sentence.

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